The rise of audio is upon us
2020 – A new decade. New opportunities. The world economies continue to rise. Let’s make this the best year ever.
At Yessian Music, we just came off of a banner year in 2019 with our eye on an even grander year for 2020. Our entire first and second quarters were packed with all types of projects from commercials, immersive experiences, live shows to themed entertainment. We were wondering how we were going to handle it all.
Then came COVID. The world stopped. How would we move on?
We immediately set up our studios in our composers’, sound designers’, mixers’, producers’ homes and were able to carry on.
Then came the unconscionable murder of George Floyd. The world stopped again. This time with sadness and anger, rightfully so.
At heart, I am a musician. I started to think about how music has the power to enrich our soul and is a thread woven into each one of our lives. It comforts us, it gives us hope, it helps us to rise up, it can heal, it brings joy and it even promotes resolution.
During this time, we have had the opportunity to dive deep into our souls and find ways to utilise our craft, creating music in our case, and apply that to help heal this world. We need to rid this world of racism, inequalities, prejudice and hate. We need to protest what is happening in this world to promote change in peaceful ways. We need to teach people what being a good person means, why we should love one another and above all, respect each other. Music has the power to inspire people to do all of these things. Through lyrics, through melodies and through lush musical textures.
We as musicians can utilise our musical talents to create joy, resolve and healing for those who need it right now. We can give people and their communities a voice. 2020 is a calling for us all to make a change and respect one another. We need music more than ever to highlight our oneness and human connection.
Our Yessian Music supervisor, Lars Makie, produced a playlist called Songs of Protest and Hope. Let these lyrics and melodies be our guide to healing and change.
As Alicia Keys said this year at the Grammy’s: It’s a new decade. It’s time for newness. And we refuse the negative energy. We refuse the old systems. We want to be respected and safe in our diversity. We want to be shifting to realness and inclusivity.
Yessian Music is an independently owned music and sound design company with studios in New York, Detroit, Los Angeles and Hamburg. We are a team of producers, composers, engineers, sound designers and creatives who specialise in original music composition, sound design, music research & licensing, onsite mixing and location recording for television, commercials, VR, themed entertainment and immersive experiences around the globe.
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