TBWA\Media Arts Lab, BBDO win top honours at ADC Awards
Awards shows have been all but canceled this year because of Covid-19, but that doesn’t mean agencies won’t receive accolades for their work.
Most of the advertising and marketing industry’s organizations that annually dole out honors, including D&AD and the Clio Awards, are still forging ahead with awards—just sans the boozy galas that typically accompany them.
The One Club has spent much of this week revealing the Best of Discipline winners of its 99th annual ADC Awards, albeit virtually. There are still more winners to come—including Agency of the Year, which TBWA\Hakuhodo in Tokyo snagged last year—but we’ve rounded up ones that have come out so far.
“While for-profit shows like Cannes made financial decisions to cancel their in-person judging and festivals, we stepped up in our nonprofit role to support the creative community and quickly transitioned both judging and awards announcements online,” said Kevin Swanepoel, CEO of The One Club. “This year isn’t business as usual for anyone, including us, but we’re committed to finding ways to make it work.”
Apple’s playful “Bounce” ad, created by none other than its longtime agency TBWA\Media Arts Lab, stars a man whose morning commute is transformed when he puts his AirPods in. Seconds after he walks out the door, he realises that the ordinary objects he passes by every day—bus shelters, stairs, discarded mattresses on the sidewalk—are now infused with a trampoline-like quality. The short film is made all the more fun with the addition of “I Learnt Some Jazz Today,” a song by Jamaican producer and songwriter Tessellated.
Theirworld is a charity focused on “enforcing every child’s right to go to school.” According to the United Nations, 260 million children around the world do not attend school. Theirworld partnered with BBDO to highlight the global education crisis at the U.N. General Assembly last year in New York by unveiling an exhibition, the cornerstone of which was a mirrored room filled with empty rows of school desks. The mirrors had a multiplying effect on the desks, providing a visual representation of the many kids missing out on education. The exhibition was situated at the UN Plaza in New York.
In the end, each agency (TBWA\Media Arts Lab and BBDO) took home a Best of Discipline award.
Source: Adweek
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