APCON commends NUC’s unbundling of MassComm departments in tertiary institutions
The Advertising Practitioners Council of Nigeria (APCON) has expressed its support to the recent decision of the National Universities Commission (NUC) which unbundled the Mass Communications departments in tertiary institutions across the country.
The Council said it’s favourably disposed to the move by the Commission, stressing that it would readily drive forces with all interest groups in the industry and academia to make the profession a formidable one to reckon with at every levels.
Commenting on the development during an exclusive interview with MARKETING EDGE in Lagos, Acting Registrar of APCON, Ijedi Iyoha, lauded the NUC decision describing the move as one that is capable of driving the much desired growth and development of the advertising profession.
She said the Council would readily partner with all interest groups in the country to make the profession a formidable one to be reckoned with at all levels.
Recall that the NUC announced recently the unbundling of the mass communication departments in tertiary institutions across the country and in line with the decision, subsidiary courses embedded in the body of the disciplines, including Advertising, Journalism, Public Relations among others would now be offered as separate courses at tertiary levels in the country.
“With the latest positive decision by the NUC to unbundle Mass Communication departments in tertiary institutions, we are going to work effectively to ensure that advertising profession is given the best attention from the cradle,” she said.
“We are in a new era. 2020 should be able to define the advertising industry for at least the next decade. APCON is expecting to drive forces with all interest groups in the industry to make the profession a formidable one to reckon with at every level,” she added.
In her assessment of general performance of advertising industry operations in the country especially during the course of the just ended 2019 business year, the Council boss observed that the industry fared relatively well, pointing out, however, that the drawbacks in performance owed largely to the general elections which occurred in the period.
“Naturally, businesses slow down at such period because of various speculations and sometimes unwarranted fear of post-election events in the polity,” she stated, adding that “the industry experienced an improved levels of awareness and increased interest in the activities of public participation on the regulatory environment”.
RECOMMENDED ARTICLES
Comment
No comments found.