Poised to radically and strategically position for continued market leadership and dominance, MARKETING EDGE, an avant-garde marketing and advertising, all colour gloss monthly publication is holding a one-day intensive fireside conversation today, with notable industry gurus in attendance.

The conversation themed; “Predicting Your Future by Creating It” holds today, 8th January, 2020 as the publication’s launching pad into the New Year that has equally heralded a new decade.

Leading the conversation on varieties of industry related issues and topics are Messrs Boye Adefila, Managing Director, Down to Earth Marketing; Charles O’Tudor, Managing Director/CEO, Adstrat Solutions Company; Femi Adelusi, Managing Director/CEO Brand Eye and  Ozone Mbanefo, Managing Director/CEO, 02 ACADEMY.

Dropping the hint during the weekend, Publisher/CEO,MARKETING EDGE, Mr John Ajayi said in a statement that the decision to organise the conversation, which is solely for the employees of the company and its internal public was informed by the need to fire up the creative and innovative instincts of its entire work force as the media group reposition for a more robust and radical brand journalism practice in Nigeria like never before.

Specifically, Ajayi stated that the dawn of a new decade was not going to be taken as a mere happenstance by the media company, adding that the group had long envisaged this decade as a renewal and a re-engagement epoch for something more fundamentally different, epochal and  innovative in all aspects and ramifications.

The publisher who noted that though most nations and corporations have embarked upon hallucinatory expectations and aspirations for the year 2020, also said: “We at MARKETING EDGE have rather than creating an illusion for unattainable heights chosen the dawn of the decade to predict our future by creating it.”

Speaking further, he said the new decade and indeed the New Year would begin to witness more value additions and outstanding product offerings from the multi media channel platforms of MARKETING EDGE. These platforms include MARKETING EDGE Publications[print], MARKETING EDGE ON TV, MARKETING EDGE Online, MARKETING EDGE Daily Newsletter and the latest innovative News headlines on LED billboards. All of these, Ajayi reckoned were aimed at promoting the brand idea while expanding the frontiers of marketing and advertising platforms in a manner that has never been witnessed before in contemporary brand journalism landscape.

“Our cardinal goal this year is to beat ourselves to our own game if you like. We want to disrupt the market so that we can reset the rules, this has made a fireside conversation inevitable,” disclosed the Publisher with a mischievous smile playing on his lips.

He hinted also that the conversation specifically targets the company’s workforce because they represent the industry frontier force and foot-soldiers, hence the necessity to imbue in them the immense capabilities and multiple competencies to engage and tackle the market battles ahead. Similarly, he said the forum would enable the staffers share market insights with the invited industry gurus while creating another form of bonding and interaction between the group and its stakeholders.

Ajayi enjoined industry players to channel their feedback and expectations to the media organisation such that will further promote and boost the business of brand management and the management of brand business in Nigeria. He also commended its teeming readers, subscribers and viewers as well as advertisers and patrons for their continued loyalty, patronage and support over the years, noting that much more is expected from them in the New Year of a new decade.