AB InBev Vice President, Marketing quits
Andrea Quaye, Vice President, Marketing at Anheuser-Busch InBev, Johannesburg Area, South Africa has resigned her appointment with the global beer behemoth.
In a statement made available on her Linkedin page, Quaye expressed her gratitude for the opportunities and growth that she had during her 16 years working experience with the group.
“After 16 incredible years I say goodbye to all the people & brands at ABInbev. It has been an absolute privilege working alongside some of the most talented, driven & resilient colleagues and agencies.
I am forever grateful for the opportunities I have had to work on some of Africa’s most iconic brands and for the exponential growth I have experienced. I look forward to my sabbatical and will share my next chapter as it unfolds,” she said.
Quaye was appointed Marketing Director of The South African Breweries in 2014. She started off her career at Unilever, spending 5 years in brand management before joining the SABMiller Group in 2003 as Marketing Development Manager in SABMiller Africa Division. In August 2005, she was appointed as Head of Consumer Marketing and Research at Cell C, and re-joined SAB at the beginning of 2007 as Capabilities Development Manager in the company’s brand marketing organisation.
Between 2008 and 2014, Quaye was responsible for leading the brand marketing teams on two of SAB’s biggest beer brands. As General Manager for Carling Black Label, she was responsible for developing the turnaround plan that saw one of South Africa’s most iconic beer brands return to growth. Under her stewardship, the Carling Black Label ‘Be the Coach’ campaign won 12 Cannes and 4 Pencil Awards as well as a Grand Prix at the Loeries. As General Manager for Castle Lite, she provided strategic leadership in developing the innovation strategy that supported Castle Lite’s ‘Extra Cold’ positioning and led the development of digital marketing capability across all SAB brands.
Quaye currently holds an Honours Degree in Economics from the Universite Pierre Mendes – France (Grenoble II) and a DESS International Business from the Institut d’Administration des Entreprises de Poitiers (IAE).
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