Meet Marketing Edge Awards Jurors
Jury President — Mr. Lanre Adisa is an experienced creative entrepreneur with a demonstrated history of working in the marketing and advertising industry which has spanned close to 30 years – of working on some of the most visible local and multinational brands in Nigeria with thriving firms in Advertising, Public Relations and Content/Production.
Starting off as Copy Group Head at MC&A: Saatchi& Saatchi in 1990, he joined Insight-Grey in 1997 as Associate Creative Director from where he moved to TBWA/Concept as Executive Creative Director from 2003 to 2008, the same year he birthed Noah’s Ark Communications, Nigeria’s wave-making New Generation advertising agency that thrives on the supremacy of ideas, embracing new thinking and delivering bold and strategic communication. Later that year (2008), the budding agency took over Alicia Virgins,an agency established in 1996; and also became a full member of the Association of Advertising Agencies of Nigeria (AAAN).
Noah’s Ark, under the leadership of this creative egghead, has, right from inception,lived up to its vision “To be that Agency that adds immeasurable value to every brand that seeks our haven from the stormy waters of ordinariness, while being the navigation light that shows forth dynamic professionalism out of the African continent”.
The agency’s ethos has always been, “We believe in the supremacy of the idea; we go wherever the idea takes us”.
In talking about itself, Noah’s Ark has this to say, “At Noah’s Ark we work with an array of clients across various industries delivering creative business solutions in sectors such as FMCG, Telecommunications, Mobile technology, Government and non profits, Hospitality & Tourism, Pay-TV/Entertainment, and financial services”.
Little wonder that the agency has been instrumental to the phenomenal growth of some of Nigeria’s major brands through its creative perspicacity and is taking the continent by the storms, winning both local and international acclaim relentlessly.
Today, Noah’s Ark is arguably the fastest growing agency in Nigeria and has become the toast of clients as a result of its new dimension and depth of creativity.
The agency capped up 2015 by dominating the annual LAIF award, where it also claimed the coveted Grand Prix. By its performance at LAIF 2015, Noah’s Ark finally emerged as one of the most dominant agencies in and a leading player on the African continent.
It put up an out skating performance at the 2017 LAIF Awards when it emerged the winner of the Grand Prix in addition to its medal list of six Gold, nine Silver and eight Bronze.
In 2018, Noah’s Ark added another feather to its cap by winning a Gold medal at the prestigious Epica Awards for its Airtel campaign“Lost”.
Noah’s Ark occupies the 38th position on Lurzer’s Archive Global Ad-Agency Ranking and in 2016 it was rated the 16th of World leading Independent Agencies in association with Campaign Magazine,London.
Lanre Adisa himself occupies the number 11th position on Lurzer’s Archive Global Creative Leadership Ranking.
And,while talking about his dream for his agency in an exclusive interview with MARKETING EDGE recently, the Noah’s Ark boss declared, matter-of-factly, “I want to grow Noah’s Ark into an iconic brand”.
Nodoubt, the dream is getting actualized day by day!
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