PHD Nigeria emerges winner at Global PR Initiative Competition
One of Nigeria’s leading media buying agencies, PHD Nigeria has emerged as the overall best agency in Africa in the just concluded Global Public Relations Initiative competition, “Amplify Fund,” organized by PHD Worldwide across its 74 markets.
PHD Nigeria was chosen out of 19 submissions from across the world.
The competition was aimed at awarding up to £10,000 to the country with the best idea to project and promote PHD within its market, strengthen the brand and add value to the team.
Its idea was to create video stories on client’s success, incorporating PHD’s five values and build brand awareness for PHD Nigeria. This was executed through series of case study videos framed around PHD’s values of openness, curiosity, courage, creativity and collaboration.
In addition to the win, PHD Nigeria was recently announced as part of the top 10 PHD offices across the world for its use of SOURCE, PHD’s proprietary media strategy and planning tool, which has been part of its global success story.
The Managing Director of PHD Nigeria, Dozie Okafor, said the win is a further testament to the quality of work provided to its clients, stressing that he was grateful to those who entrusted their media budgets with the company.
“With SOURCE, we have been able to deliver better strategic media planning and results to our clients,” he declared.
PHD Nigeria started operations in 2010 and serves as a hub for PHDWorldwide’s operations in West Africa. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”,
PHD Worldwide is today one of the world’s fastest growing and most awarded media and communication agency networks.
It is reputed as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. The network is part of the Omnicom media Group, a division of Omnicom Group Incorporation.
RECOMMENDED ARTICLES
Comment
No comments found.