Abimbola Ijaniyi is a seasoned sales and marketing professional with extensive experience in client relationship management, strategic brand visibility, business development and out-of-home advertising.

As the Country Sales Head at JCDecaux Nigeria, she leads the commercial team in delivering high-impact campaigns and partnerships that drive growth and strengthen brand visibility. Her career reflects a strong focus on data-led decision-making, market expansion and performance excellence.

Abimbola’s leadership is defined by her ability to align sales and marketing strategies with business objectives, foster team efficiency and build sustainable client relationships. In her role, she contributes to the delivery of commercial partnerships and advertising solutions that enable businesses to connect with consumers in relevant, high-traffic environments.

Known for her commercial focus and relationship-led approach, Abimbola brings practical insight into the evolving role of out-of-home media in an increasingly fragmented marketing environment. She understands the importance of aligning media investment with brand objectives, audience behaviour and measurable business outcomes.

Her professional credentials include PGDip, ARPA, ACIM, ABMP and ANIMN, reflecting her continued commitment to professional development across advertising, marketing and management practice.

At the MARKETING EDGE National Stakeholders Summit, Abimbola Ijaniyi will bring her experience in sales, brand engagement and out-of-home media to discussions on strategic media investment, the growing importance of integrated campaigns, and the opportunities available to brands seeking to build visibility and stronger consumer connections.