MARKETING EDGE, Nigeria’s leading industry publication, is proud to announce that Steve Babaeko, the CEO and Chief Creative Officer of X3M Ideas is the Keynote Speaker for EDGE National Marketing Stakeholders’ Summit 2026. Mr. Babaeko will deliver the opening keynote address at this year’s event that centres on the theme, “CULTURAL AUTHENTICITY AS CURRENCY: TURNING HERITAGE INTO MODERN BRANDING & MARKETING”.

Slated for 24 September, 2026, via Zoom by 9AM, the summit will gather a sizable number of industry leaders, policymakers, and innovators to discuss the future of African heritage, modern branding and marketing.

Mr. Babaeko is a recognised voice in the marketing and branding ecosystem on the African continent and the world at large, with more than two decades of experience. At X3M Ideas, they have successfully led initiatives that drove brand growth and revolutionised the marketing communications landscape on the African continent while leading industry transformation and sustainable infrastructure.

His keynote presentation will explore how current market shifts are redefining the cultural landscape and outline a strategic roadmap for cross-sector collaboration.

Read also

“We are thrilled to welcome Steve Babaeko to our EDGE National Stakeholders Summit 2026,” said Amos Oladele, MD/Editor-in-Chief of MARKETING EDGE Publications. His unparalleled track record of driving impactful change in the industry aligns perfectly with our mission to spark actionable dialogue. Participants will walk away with deep insights into how our industry can navigate the challenges of tomorrow.”

In addition to the keynote presentation, the summit will feature interactive panel discussions as notable industry experts, professionals, bold innovators, industry leaders and other top minds decode the evolving business landscape, map out a clear path forward and practical strategies while also sharing hard data.

EDGE National Marketing Stakeholders’ Summit is the premier annual gathering for the Nigerian integrated marketing communications sector. Founded in 2013, this year’s event is strategically positioned to explore how cultural heritage drives modern brand value and global marketing power.‎‎