TPT International, one of Nigeria’s established strategic communications and reputation consultancies, has been named in the inaugural Africa Consultancy Performance Index 2026, published by Earned First, placing the Nigerian firm among consultancies recognised for their performance, creativity, innovation and impact across the African PR landscape.

The inaugural Index benchmarks PR consultancies across five key dimensions: Business Performance, Creative Impact & Client Outcomes, Innovation & Thought Leadership, Talent & Culture, and Industry Leadership—with an emphasis on firms demonstrating the capacity to create influence beyond their domestic markets.

TPT International’s inclusion alongside prominent global, continental, and African consultancies, including Retroviral, Clockwork, Dialogue Communications, Edelman, Burson Africa, WE Communications, and Chain Reactions Africa, represents significant recognition for the Nigerian consultancy and another indication of the growing visibility of Africa’s home-grown communications industry.

Founded and led by Adetokunbo Modupe, popularly known as Toks Modupe, TPT International has built its reputation around strategic public relations, corporate reputation, public affairs, brand communications and influence management. With more than three decades of experience in the communications industry, Modupe has been a prominent practitioner and advocate for the evolution of PR practice in Nigeria.

He has served in leadership roles within the Public Relations Consultants Association of Nigeria (PRCAN) and remains actively involved in professional and industry development. Under his leadership, TPT International has developed a diverse portfolio spanning corporate, government, public affairs, consumer and development-sector communications.

TPT is also a member of the WE Communications global network, providing the consultancy with access to international expertise and capabilities while maintaining its African market insight and local strategic intelligence.

The Earned First recognition comes at a time when African PR is increasingly moving beyond the traditional role of media relations towards reputation management, strategic influence, narrative development and stakeholder engagement in an increasingly complex communications environment.

For TPT, the recognition is therefore viewed not simply as an accolade, but as a marker of the journey ahead.

“We know where we are today, and we know where we are building towards. This is a starting line, not a finish line. We will keep building.”

The recognition also reinforces a broader industry narrative: that Nigerian consultancies are increasingly capable of competing within, and contributing to, the wider African communications ecosystem.

For TPT International, the ambition appears clear: to move from a strong Nigerian consultancy to an African-originated strategic communications force with continental relevance and global competitiveness. The Index may be inaugural. For TPT, however, the journey is already well underway.