X has launched a new feature called “React with Video,” allowing users to respond to posts with recorded video reactions, a move the platform says is designed to make commentary richer, more personal, and more engaging.

Announcing the feature, X’s Head of Product Nikita Bier said: “Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video.”

The feature is pitched as an alternative to the Repost button, encouraging users to go beyond resharing or typing a reaction by recording a video response directly from their timeline. Users can choose from several recording formats, including green screen, split-screen, and picture-in-picture modes.

The timing is no coincidence. The format closely resembles reaction-style videos that have become hugely popular on TikTok, YouTube Shorts, and Instagram Reels, where commentary videos regularly attract millions of views in their own right. X is clearly looking to tap into that same energy.

According to TechCrunch, a spokesperson for X said the company believes the feature could open a new way for creators to connect with audiences, allowing them to receive richer feedback in the form of facial expressions and tone, and to become a greater part of ongoing conversations on the platform.

It forms part of a broader push into video. Over recent years, X has expanded long-form video uploads, improved livestreaming tools, introduced creator monetisation programmes, and launched a vertical video feed that allows users to swipe through content in a TikTok-like format.

The company has reported that video views on X grew by around 40% over that period.

React with Video is currently available on iOS, with a rollout to Android and web expected to follow.