Viewers across Nigeria’s marketing and communications community are set for a compelling midweek broadcast experience as Deji Onadeko, media entrepreneur and Founder of RedLantan Media, takes centre stage on MARKETING EDGE ONTV this Wednesday in what promises to be an engaging industry conversation around storytelling, strategy, brand influence and the evolving role of content in shaping modern audience engagement.

The programme will air on TVC News on DStv Channel 418 at 12:30 pm and on wapTV on DStv Channel 262 from 11:00 am to 11:30 am, with a repeat broadcast scheduled for Thursday at 9:30 am.

Recognised for his ability to translate creative ideas into culturally resonant communication strategies, Onadeko brings to the programme a distinctive blend of broadcasting experience, visual storytelling expertise and brand positioning insight that has steadily positioned him as one of the emerging voices shaping Africa’s contemporary content economy.

As Founder and Creative Director of RedLantan Media, he leads a dynamic creative solutions company built around a simple but powerful philosophy, which is helping brands speak clearly, connect emotionally and remain culturally relevant in a rapidly shifting digital landscape.

Under his leadership, the company has evolved into a full-spectrum storytelling platform delivering integrated creative services across advertising, branded documentaries, influencer-led campaigns, talent management and strategic digital amplification.

Importantly, RedLantan Media has distinguished itself through its ability to combine strategy with execution discipline.

Rather than treating content as a standalone creative exercise, the agency approaches storytelling as a performance-driven communication tool designed to strengthen audience relationships while delivering measurable brand outcomes.

From television productions to social-first campaigns and documentary storytelling formats, the company continues to help organisations convert visibility into influence and engagement into loyalty.

Onadeko’s professional journey reflects a consistent commitment to building communication that is not only seen but felt. With roots in radio broadcasting and years of hands-on experience across content production ecosystems, he has steadily expanded his work across multiple creative touchpoints, including campaign direction, influencer strategy design, visual storytelling architecture and talent-driven brand collaborations.

Consequently, his work now sits at the intersection of media innovation, audience psychology and culturally grounded narrative development.

Across the African creative environment where brands increasingly compete for attention within crowded digital spaces, his approach continues to emphasise authenticity, clarity and emotional resonance as critical drivers of communication success.

Through this lens, he has supported organisations seeking to reposition their brand voices, deepen audience engagement and translate creative thinking into practical communication advantage.

Equally significant is RedLantan Media’s growing reputation as a 360-degree creative solutions partner supporting brands with bespoke services tailored to modern communication realities.

The agency’s portfolio spans advertising development, brand marketing strategy, content marketing architecture, social media amplification, videography execution and negotiation support for talent partnerships and influencer ecosystems. This integrated capability allows the company to design campaigns that move fluidly across platforms while maintaining message consistency and visual strength.

Beyond production output alone, the agency continues to build communities around storytelling by supporting narratives that empower individuals, strengthen cultural identity and stimulate meaningful conversations across digital audiences.

Through this work, RedLantan Media increasingly positions itself as both a creative studio and a cultural storytelling platform helping brands remain relevant within evolving audience environments.

During the upcoming episode of MARKETING EDGE ONTV, viewers can expect rich insights into the role of strategy-led storytelling in modern marketing, the growing influence of creator ecosystems within brand communication and the opportunities available to organisations seeking to strengthen their presence across Africa’s expanding digital content space.

MARKETING EDGE ONTV airs weekly as a 30-minute broadcast dedicated to brand, marketing and communications intelligence. The programme features three major segments namely Brand News, Brand in Focus and Industry Conversation, offering audiences a balanced mix of industry updates, executive perspectives and forward-looking discussions shaping the future of marketing across Nigeria and beyond.