In a nod to her global expertise in the advertising industry, Susan Aniche, Vice President of Strategy at WPP Media Canada, has been selected for the final-round judging panel of the 2025 Effie Awards, Canada.

Susan’s selection is distinguished by a rich, international perspective honed over fourteen years in the industry. Her strategic leadership was cultivated in Nigeria’s dynamic and rapidly evolving market, where she held key Strategy roles at advertising agencies like Bluebird Communications and IMS Advertising. This experience provides her with a unique lens on strategy, creativity and results that she now applies to the Canadian market, offering a global viewpoint that is invaluable in today’s interconnected market.

Her recent announcement on LinkedIn was met with great excitement, where she noted,

‘’Back to judging duties after a shift in geography!

I am thrilled to be part of the EffieCanada judging panel for this year’s competition and what a great experience to start with. Final Round Judging is now underway, and I can’t wait to evaluate the Canadian work that worked. For over 50 years in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. Because if marketing isn’t effective, it isn’t marketing.’’

This is not her first time in the judge’s seat, a testament to her position in the global advertising community. Susan has been a judge at the Gerety Awards, which rewards the highest standard of creative excellence in advertising and communications from around the world. She has also helped to shape the next generation of talent as a judge for the Future Creative Leaders Academy, a platform for selecting participants for the Roger Hatchuel Student Academy of the Cannes Lions Festival.