MARKETING EDGE ONTV  will host Anthony Nwabuisi, Optimum Exposures Limited’s GM and Head of Business , on its Industry Conversation segment this Wednesday, to continue the discussion it began last week.

MARKETING EDGE ONTV airs on TVC News, DStv Channel 418, and WAPTV, DStv Channel 262, with a repeat broadcast on Thursday at 9:30 am. The 30-minute show offers a blend of top industry reports and expert-led conversations across the marketing communications spectrum.

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Nwabuisi, a seasoned professional with nearly 20 years of experience spanning advertising, media strategy, brand management, digital innovation, and consumer intelligence, currently leads the repositioning of Optimum Exposures a Troyka Holdings company into a future-driven out-of-home (OOH) communications brand. Under his leadership, the company is leveraging data, programmatic media buying, and advanced digital technologies to redefine OOH formats and audience engagement.

Before joining Optimum Exposures, he held key roles at Algorithm Media, Konga Group, Sundry Markets, and Fidelity Bank, where he championed integrated campaigns and built strong brand equity.

On the programme, Nwabuisi will share his perspectives on leadership, the dynamic shifts in outdoor advertising, and the increasing role of technology and data in shaping modern brand narratives.

He will also speak on innovations such as 3D digital screens, rotating static structures, and creatively branded bus shelters, while addressing key industry challenges including rising operational costs driven by inflation and energy expenses.

A Fellow of the Institute of Management Specialists (UK), NIMN, APCON, and CIMC (Canada), Nwabuisi is currently pursuing a PhD in Marketing, reinforcing his blend of academic rigor and practical industry insight.

Viewers can tune in to MARKETING EDGE ONTV  as it hosts the GM and Head of Business at Optimum Exposures Limited, on its Industry Conversation segment this Wednesday to get more insight from this out-of-home advertising specialist.

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