MARKETING EDGE ONTV will host Patrick Gomes, the Chief Executive Officer of digitXplus for West & Central Africa  in a compelling conversation  this Wednesday, 7 May 2025.

With a career that spans over two decades across Asia, the Middle East, and Africa, Gomes brings a rare blend of software expertise, media strategy, and digital transformation to the spotlight.

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From his early days in IT at Carat to becoming one of the leading figures in Africa’s digital marketing landscape, Gomes’ trajectory has been marked by an insatiable drive to understand consumers beyond demographics , seeing them as mothers, youths, or children with evolving media behaviours.

At digitXplus, he currently leads digital transformation initiatives that impact some of the region’s biggest brands. Before that, he served as Chief Digital Officer at mediaReach OMD, where he spearheaded digital innovation across West and Central Africa.

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With a background that includes strategic leadership roles at Starcom MediaVest, Lintas Media Group, and Mediacom Dubai, the creative juggernaut   has managed global accounts like Nokia, Red Bull, Cadbury, Volkswagen, and Tag Heuer.

Known for his depth in media planning, digital strategy, and consumer insight, he is expected to share fresh perspectives on Africa’s fast-changing digital ecosystem, the evolution of consumer habits, and how agencies and brands must adapt to stay relevant.

Don’t miss this enriching edition of MARKETING EDGE ONTV, where the conversation promises to go beyond marketing trends and into the mind of a seasoned strategist redefining digital engagement across the continent.

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