Pisi unveils new brand identity, expands offerings to empower African businesses
Pisi, formerly known as Pisi Mobile, has announced a comprehensive rebranding initiative, reflecting its commitment to providing innovative technology solutions tailored for African businesses. The company unveiled its new identity during a recent event in Lagos, signaling a strategic shift from being a service provider to becoming an ecosystem for innovation.
Chief Operating Officer Gabriel Ferrer Flegeau emphasized that this transformation is more than cosmetic. “Our transition from Pisi Mobile to simply Pisi reflects our broader vision—a vision of being more than a service provider,” he stated. “Pisi is now an ecosystem for innovation where technology empowers African businesses to do more. This identity symbolizes the union of innovation and simplicity, ensuring that businesses don’t just compete but thrive.”
Since its inception, Pisi has focused on simplifying connectivity and technology for African enterprises. Initially operating as a Value-Added Services aggregator, the company partnered with Mobile Network Operators and service providers to develop seamless solutions. As the business landscape evolved, Pisi expanded its services to include messaging solutions, advertising technology, and telecom reseller products, among others. Each advancement was driven by the belief that businesses deserve more efficiency, reach, and opportunities to succeed.
Bukayo Ewuoso, Head of Business, Advertising Technology (AdTech), highlighted the company’s dedication to evolving alongside its clients. “We want to empower African businesses to grow,” Ewuoso remarked. “We want to simplify growth for them, we want to keep innovating for their needs as they are evolving, and we want to keep evolving our technological solutions to grow their businesses. Our end game is to grow African companies and empower them with the technological solutions that they require.”
The rebranding also introduces a modern, dynamic logo that embodies Pisi’s core values of innovation, simplicity, and empowerment. This new visual identity represents the company’s promise to be a partner in growth, an ally in innovation, and a collaborator in creating a brighter future for African businesses.
As Pisi embarks on this new chapter, it remains steadfast in its mission to meet the challenges of today and prepare businesses for the opportunities of tomorrow, reinforcing its role as a catalyst for business growth across the continent.
RECOMMENDED ARTICLES
Comment
No comments found.