Snapchat introduces six second ads to excite subscribers
Snapchat has introduced a six second advertisement that viewers cannot skip once they decided to watch it.
On Monday, the first forced-view ads, meaning they can’t be skipped, started popping up on the app, promoting movies like “Deadpool” and “Adrift” and products such as Samsung’s Galaxy S9 and Snapple.
Earlier, Snapchat said in April that it would start offering non-skippable ads for the first time after basing its initial business on an entirely voluntary viewing format.
The new ads appear like commercials in the middle of a show, similar to TV, a medium Snapchat has tried to emulate in order to update same at this mobile age.
Indeed, these six-second spots are only available in Shows, the professionally produced, episodic series from top media partners like NBCUniversal, Walt Disney Co. and Viacom that appear in Snapchat’s Discover section — programs like “Phone Swap” from Elisabeth Murdoch’s Vertical Networks and ESPN’s version of “SportsCenter” for the app.
Credit: Ad Age
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