Chicken republic celebrates 20 years of successful business operation
By Abimbola Mohammed
Nigeria’s leading fast food brand, Chicken Republic has proudly celebrated 20 years of successful business operations in Africa. Since its inception in 2004, Chicken Republic has remained at the forefront of Quick Service Restaurant business in Nigeria.
The company has over 300 outlets across Nigeria and Ghana connecting Africa Culture and Cuisine. It has become a household name with its special dish of spicy Jollof rice and chicken.
According to a LinkedIn post by Kofi Abunu, Managing Director and CEO, Food Concepts, titled 20 Years of Nice Nice- the Chicken Republic Success Story, the company lives by 5 pillars that helped shape the success story of the brand.
The post read: “As we celebrate our 20th anniversary, we reflect on the journey that has made Chicken Republic a beloved household name. Here are five pillars that have been instrumental in shaping our success.
Speaking on the 5 pillars Kofi, noted that embracing local identity helped the company to start from small and grow into over 300 hundred locations across Nigeria and Ghana. Identifying the pillars as consistency in product and management, embracing local identity, empowering stakeholders, investing in team development and focusing on its core.
“We began our journey in Lagos back in 2004. From that small beginning, we’ve grown into a network of over 300 plus locations across Nigeria and Ghana. What sets us apart is our deep connection to African culture and cuisine. We’re all about celebrating the flavors and traditions that make our country & continent unique. Whether you’re enjoying a spicy chicken meal or savoring our jollof rice, every bite at Chicken Republic is a taste of Africa’s rich culinary heritage. Our mission is to spread the joy of ‘Nice Nice’ dining experiences to every corner of Africa.”
He added, “From the inception of Chicken Republic, we have placed an unwavering emphasis on maintaining consistency in both our products and management practices. Whether it’s the sourcing of high-quality ingredients or the implementation of efficient operational procedures, our relentless pursuit of excellence ensures that every aspect of our business meets the highest standards.
Speaking on core focus of the company, Kofi said: “We understand the power of focus. We do not spread ourselves thin by attempting to cater to every market trend. Rather, we’ve concentrated on mastering a select few offerings and delivering them with excellence. By focusing on our core, we not only ensure superior quality but have also forged stronger connections with our customers.”
He added that the company invested in team development by recognizing the importance of nurturing talents through continuous learning and growth opportunities. While also empowering stakeholders from its valued franchisees by building mutually beneficial relationships based on trust, transparency and shared values.
Together, these foundational pillars have propelled Chicken Republic from a humble one-man business to a multi-chain enterprise with a widespread presence across Nigeria.
He is optimistic that the company will continue to expand as it embarks on the next chapter of business.
“As we embark on the next chapter of our journey, we remain steadfast in our commitment to upholding the values of LOVE, OWNERSHIP, VALUE, EXECUTION, and DRIVE that have defined Chicken Republic for the past two decades. Here’s to another 20 years of creating ‘Nice Nice’ moments and spreading joy with Chicken Republic,” he said.
About Chicken Republic
Chicken Republic is a Nigerian fast-food chain and franchise that specializes in chicken recipes, especially fried chicken. It was founded by Deji Akinyanju, and the first restaurant was established in Apapa, Lagos in 2004. The first Chicken Republic restaurant was opened in Lagos in 2004 and is presently trading in over 300 locations across Nigeria and Ghana.
RECOMMENDED ARTICLES
Comment
No comments found.