Nimbus Media unveils new LED video wall in Lagos
By Oghale Mafuru
Nimbus media, a leading digital out-of-home agency has introduced a new LED video wall in Ikota Shopping Mall, one of the largest shopping malls in Lagos, Nigeria as part of its vision to provide engaging and result-oriented brand visibility for its clients.
Strategically positioned in the ever busy Ikota road, which is a commercial hub and a home to thriving businesses is a 21.76m by 5.76m screen (17 by 6 Cabinets of A1699), to create captivating and long-lasting impressions to a diverse audience, regular shoppers and commuters.
Surrounded by over 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform, allowing unlimited creative executions to boost key campaign messages to the shoppers in the mall. Located in the same serene atmosphere as Filmhouse Cinema, this high-definition LED video wall has the opportunity to reach thousands of shoppers monthly.
Speaking to MARKETING EDGE, Olawale Adegoke, CEO, Nimbus Media reaffirmed the agency’s readiness to continue to be at the forefront of providing opportunities for brands to effectively engage with their target audience as part of its vision of promoting brand awareness through strategic initiatives.
He said: “The location is highly strategic especially for residents of VGC and Ajah which are home to a highly Mobile and educated population of Nigerians. The Ikota mall is also home to great brands like Dominos, Cold Stone, Blackbell and Filmhouse Cinema. These brands are loved by Nigerians and play a big role in the downtime and relaxation for urban Nigerians.
“For Nimbus media, this location is strategic because it gives our clients not only the exposure to the teeming population of shoppers and browsers but also drivers and passersby along the Lekki expressway. Vehicular and pedestrian traffic are both covered with this screen” he added.
Ikota Shopping Mall is a ultra-modern multipurpose commercial estate housing over 1,000 business units and an entertainment hotspot for fun seekers.
Nimbus Media Limited is an outdoor media and advertising agency which specialises in boosting brand discovery and visibility through outdoor advertising media in high-traffic locations like shopping malls, superstores, as well as leveraging branding and activations to engage with target audience.
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