OAAN reviews new ARCON law for member agencies
By Felicia Nwosu
To further seek legal understanding for the effective implementation of the law in protecting its members’ business growth, the Out-of-home Advertising Association of Nigeria (OAAN), has passed the newly signed Advertising Regulatory Council of Nigeria (ARCON) law to a group for review and better interpretation for its members.
Emmanuel Ajufo, President of OAAN, said this while speaking with MARKETING EDGE in an interview. The sector head who commended the new law which was officially unveiled by the Director-General, Dr. Lekan Fadolapo recently, described it as a strategic development to correct some of the anomalies found in the industry.
“What we have done in OAAN is that we have passed the new law to a group of people to look at it and advise us, and I think that the law is entirely okay. It is actually in the working of the law that we will know where there are shortcomings,” he said.
Assessing the general state of advertising, Ajufo noted that the industry is intertwined with the economy and so cannot be separated from the realities facing the economy
“I think the industry is a reflection of Nigeria. We are very resilient, and whatever the people with power and influence do, we always find a way of surviving. The industry is doing very well based on what we have on ground,” he said.
He revealed that it is difficult to state categorically the total debt being owed to OAAN members due to the competitive nature of the industry, but expressed optimism that the newly introduced ARCON law will bring succour and respite to members.
“The issue of debt remains a problem, and I think we need to take a second look at the issue of debt. I can tell you that there are businesses that owe us from last year, and the new law takes care of those things,” he revealed.
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