Theseira appointed as CEO Publicis Singapore
By Abimbola Mohammed
Publicis Groupe Singapore has promoted Joanne Theseira, to CEO, Publicis communication and a newly created role of Chief Growth Officer for Publicis Groupe Southeast Asia. She is currently the Managing Director of Publicis Communications.
In this role she will take on executive responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious, and MSL in addition focusing on expansion and business development and practice leaders to help deliver account growth.
According to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, she said: “Joanne has demonstrated a strong capability to build high-performing teams and attract both clients and outstanding talent into the Groupe which makes her uniquely qualified to make an impact in this role, Theseira will also work closely with the Publicis Groupe Southeast Asia market CEOs and Practice leadership across SEA and APAC to deliver on the Growth agenda.
She has a passion for the creative business that is addictive. The clarity of her vision for our creative communications agencies and her determination to make the Groupe the fastest growing in the market is energising and impressive.
Speaking of the double role, agency boss said: “This is a dream role. I believe that a strong and positive talent-centred culture is integral to the business of creativity, and this opportunity to hone and harness our different creative agencies is one that only Publicis Groupe can offer. Driving growth across Southeast Asia gives me an incredible canvas to scale and shape the future of our agency offerings and make a meaningful impact on our industry and our clients. I’m excited to get started.”
As such, she will continue to work with Publicis’ Singapore-based creative communications and production teams to ensure they meet the needs of brand clients and how their consumers engage with them.
Publicis Groupe hired Theseira in 2014 from TBWA as a business director known for her digital expertise. She helped Publicis launch Nurun, its digital design consultancy in Singapore the next year, then was appointed Singapore MD in 2017.
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