Julia Oku heads LAIF 2017 award jury
In a bid to raise the judging standard of this year’s Lagos Advertising Ideas Festival (LAIF) Award to international level and also plug some of the loopholes that created rooms for controversies and side-talks after the 2016 edition, the LAIF management team has appointed Mrs. Julia Oku-Jacks to head this year’s award Jury.
Oku-Jacks, one of Nigeria’s iconic figures in advertising, was part of the three-man team that founded SO&U Advertising, where she worked for years, creating some of the great advertising campaigns that have remained relevant till date. She has since moved on from full-time advertising and now deploys her creative expertise in the oil and gas industry as Head, Corporate Communications at Moni Pulo Limited.
Oku-Jack leads a 9-man team drawn from both the agency and client sides and their work is to determine the best entries for LAIF 2017 which comes up on 10 December at the Landmark Centre in Lagos. Other jurors include Pastor Doyin Oluwole, Pascal Anyaso, Tayo Ken-Sulaimon, Omowunmi Owodunni, Yomi Omotenhinwa, Kanmi Dasilva, Dayo Adefila and Yash Deb, a foreign Juror, from Isobar, Kenya.
The pay-off for the 2017 LAIF is, “fresh thinking” a reflection of the determination by the AAAN executive and the LAIF management board headed by Steve Babaeko, CEO X3M Ideas, to strengthen the equity and acceptance of LAIF award.
The jury team was sworn in today by the President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Kayode Oluwasona who was clearly excited at the caliber of professionals that have been called up to judge entries.
“I am confident about the caliber of people that have been appointed as jury this year and I know they will do a fantastic job. I can safely say that LAIF has come to life”, the President said.
He noted that AAAN has had to make some changes in the organisation of this year’s LAIF because of some of the undercurrents and murmurings that followed last year’s award.
One of the key changes that was made is the appointment of a new LAIF management board headed by Steve Babaeko, CEO of X3M Ideas; he has been supported by Bolaji Alausa, Executive Creative Director at Noah’s Ark both of whom have had extensive exposure at international award events based on their appointment as Jury members at major award shows like Loeries, and New York Festival.
Changes have also been made in the judging criteria and procedure in line with what is obtainable globally this is to ensure that the judging processes are more simplified and leave little or no room for doubts.
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