Samsung removes ‘Z’ branding from foldable phones
Samsung has reportedly dropped the ‘Z’ letter branding from its foldable phones in some countries. This includes the year 2022 collections of foldable phones such as Galaxy Z Fold 3 and Galaxy Z Flip 3.
Henceforth, these phone collections will be simply known as Galaxy Fold 3 and Galaxy Flip 3 in Europe. This new brand development has been blamed on the ongoing Russia-Ukraine war.
The letter ‘Z’ started getting a bad reputation after the footage of Russian tanks marked with the letter appeared during the ongoing Russia-Ukraine war. The alphabet ‘Z’ is said to be painted on Russian military units to help distinguish them from Ukrainian units. Due to this, ‘Z’ is now apparently seen as a symbol of pro-Russian sentiments. This has made customers in many of these countries quite sensitive to the Z branding. It has also been outlawed for political display in some countries like Germany.
The Samsung store websites in several European countries have started listing the foldable phones as simply the Galaxy Fold 3 and Flip 3. The same is printed on the new boxes of the devices in these countries.
Samsung first launched foldable phones in 2018. Over the years, the company consolidated its foldable lineup under the Z branding. Starting with the Z Flip, and Galaxy Z, the branding is now synonymous with all Samsung phones that fold.
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