Opera Ad Manager promises multiple targeting capabilities
Opera has assured marketers, advertisers and business owners that its Opera Ad Manager is the best platform to reach their target audiences digitally as it provides veritable opportunities for multiple targeting. This was the thrust of a webinar held Friday December 10, 2021.
Speaking at the webinar, Stellamaris Thuku, Account Manager, Opera Ad Manager at Opera and lead presenter at the webinar stated that, Opera Ad Manager is a self-service advertising platform that empowers advertisers to take full control of their Ad campaigns – from planning to launch. “Our platform gives you access to a multitude of targeting capabilities, allowing you to reach precisely selected audiences for maximizing the results of your digital campaigns. Opera Ads Manager offers unique and controllable ad placements and an easy to use budget management tool.”
Giving statistics about opera’s preponderance use in Nigeria in her presentation, Thuku revealed that there are 39 million Monthly Active Users (MAUs) across differentiated products, 7.5 million daily active users, 19 and 16 million male and female users respectively. According to her, the majority of users are people between.
Similarly, a network analysis of users showed that MTN dominates with 56.4 percent of opera users accessing the Internet through their network followed y Airtel with 31.1 percent. She stated that 9.4 opera users come through Glo network while 3.1 and 1 percent come through 9moile and wifi connections respectively.
Participants at the webinar while appreciating the prospects of the platform, however, raised concerns about the relatively high cost of running a campaign on Opera Ad Manager in comparison to others like Google Adsense.
Responding to this, the Opera Ad Manager point person promised to take the feedback to her company for proper attention and action.
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