Meet MARKETING EDGE 2021 Family Funfest sponsor – Amber
Award-winning premium energy drink brand, Amber is one of the loyal and consistent sponsors of MARKETING EDGE’s Family Funfest. The brand’s consistency is informed by the alignment of the programme with its Corporate Social Responsibility drive and its ‘naija spirit’ philosophy.
The brand which has gained prominence not only for its unique quality but also for its immense corporate social responsibility initiatives such as empowering SMEs through various financial empowerment programmes is delighted with the opportunity to promote family bonding during this festive season. The iconic energy drink, in the last 1+ years of its brand presence in the Nigerian market, has an unusual way of giving back to the consumers and its host community for their trust and patronage. In all these, Amber has recorded some remarkable giant strides in easing the lives of its target publics and consumers.
Apart from being strategically positioned to understand and align with the ‘naija spirit’, the brand has raised the bar in investing a significant budget in Corporate Social Responsibility (CSR).
Its financial empowerment scheme offers a start-up loan of N100, 000 with a below-market rate interest and a 3 monthly repayment plan. The loan is given in form of products to help kick-start or sustain beneficiaries who are looking forward to starting a trade in Amber Energy drink or already own retail store outlets.
As part of its corporate social responsibility, Amber provided ‘Free BRT Bus Ride’ to Lagosians who were happy to ride with Amber. The free ride took place at BRT bus terminals or yellow bus garages and parks in selected areas across the state. This is aimed at mitigating the challenges and hassles associated with transportation in Lagos state by taking the bold step of bearing the brunt of the transport fare of its consumers with the initiative.
Meanwhile, in commemoration of its one year anniversary and in furtherance of its Corporate Social Responsibility (CSR), the super brand also undertook the control of traffic at three different locations around Agidingbi, Acme Road and Lateef Jakande Road, Ikeja. The initiative was aimed at relieving Lagos motorists of the hassles of vehicular traffic in the metropolis.
Still in the mood of the celebration, the Amber brand also launched a web-based game called “Amber Rush” that seeks to entertain, relieve and reward its teeming consumers as part of activities marking its one year anniversary in the Nigerian energy drinks market.
RECOMMENDED ARTICLES
Comment
No comments found.