Top 10 Out-of-Home agencies in Nigeria
By Felicia Nwosu
Today’s advertising is mostly about standing out from competitors. Many advertisers nowadays use different innovative components in their advertisements to take their advertising prowess to the next lve come to realize that 2021 must come with improvements in real-time intelligence, audience-driven planning, activation, optimisation and measurement. It’s only then that Out-of-Home (OOH) will take its rightful place as a leader in the value-driven advertising space.
As the number of digital screens grows in public places, so too, do brands’ opportunities to make an impact on their target audiences. Because businesses are starting to take advantage of digital ad development and delivery for OOH mediums, many consumers have come to expect targeted outdoor advertising that is tailored to their demographics and buying habits. To meet these consumer expectations, agencies worth their salt are shifting their OOH ad strategy focus from location to target audience-based messaging.
According to Statista, Digital Out-of-Home (DOOH) spend will jump from $6.7 billion in 2019 to $15.9 billion in 2027. Therefore, Nigerian agencies that are desirous of a huge chunk of this increase will have to innovate better, and be abreast of developments in the global digital advertising industry.
Given the fillip that digitisation is giving to the outdoor advertising sector, MARKETING EDGE, Nigeria’s leading brand and marketing Magazine, decided to take a look at the nation’s Top 10 Out-of-Home agencies.
New Crystal Communications Ltd
With over fifteen years of extensive experience in the outdoor advertising field and using cutting-edge technology at its disposal, New Crystal Communications’ achievement and success story cannot be told at a glance.
The agency’s clients include Nigerian Brewery (NB) Limited, United Bank for Africa (UBA), Zenith Bank Plc, Coca Cola, LG Electronics, A-Z Petroleum Products, Capstone Sports, Universal McCann, MediaReach, Starcom Media and Media Perspectives.
Other notable companies enjoying the quality service of the agency are Etisalat, Glo, MTN, Zoom Mobile, LUMEN suite, WAMCO Group, Water AIDS, Cutix Plc and AIDS Prevention in Nigeria (APIN).
New Crystal has as well extended its service to other parastatal through the execution of projects in different states of the federation, such as Anambra, Abia, Delta, Kogi and River State governments together with the Federal Ministry of Works and Housing, Ministry of Information, NAPEP, Police service Commission and Federal Character Commission.
The agency’s feat can further be validated through its array of awards, including but not limited to: Pan-African Awards, Africa Best-Rated Outdoor Personality, Nigeria Brand Award, MARKETING EDGE Brands and Advertising Excellence Awards, and Best Technology-driven OOH Agency CEO Award, Outdoor Agency of the Year, Distinguished Achievement, Industry Influencer and many more.
Plural Media
Plural Media was established in 2006. It came into Nigeria’s advertising industry with a clear perspective of challenging the ‘status-quo’ in the delivery of OOH media communications, and since then has not rested on its oars at delivering optimum communication value to her teeming clients pan- Nigeria.
This agency’s outstanding quality has seen Premium Clients such as Airtel, Cadbury, House of Chi, Emerald, 9moble, MTN, Glo, MoneyGram, Experience, GlaxoSmithKline, Ovaltine, Nigerian Breweries, Coca-Cola, Vitafoam, Adron Homes, Nestle’, Ecobank, Maggi, Jonnie Walker, Unilever and many more leading brands running to its doorstep.
JCDecaux S.A. (Euronext Paris: DEC)
JCDecaux Grace Lake is the Nigerian Subsidiary for JCDecaux, described as the No. 1 Outdoor advertising company in the world. With over 50 years in operations, it has established presence in 19 countries in Africa.
JCDecaux provides cutting-edge outdoor advertising solutions and Sustainable Development projects across the world.
The core of business at JCDecaux Grace Lake is the provision of Public Service Infrastructure, financed through advertising.
Invent Media Limited
Incorporated in 1992, Invent Media is strategically positioned as a one-stop shop for out-of-home advertising solutions. The company parades an avalanche of products that offer clients enormous reach and true engagement with their key audiences.
Through various innovative and pace-setting products available pan-Nigeria and in major West African countries, it has proven itself as the custodians of small, large, interactive and iconic out-of-home structures which offer high impact solutions to reach its audience’s demography.
In its bid to become a foremost professional service provider within the African sub-region through excellent quality services, it has been able to extend its footprints, within its short span of operation, to countries such as Cameroon, Kenya and Ghana, while still aspiring for more market penetration across the continent.
Elev8
Elev8 is a Marketing Services firm whose values are driven by quality, integrity, timeliness, commitment and professionalism. It is one of the dynamic marketing services Agencies in Nigeria, West Africa, offering marketing communications services in the area of BTL that focus on solving clients marketing and sales challenges given then the needed support to dominate their space.
It is currently enjoying partnership with Pie Street (TTL), in South Africa.
Elv8 Media services clients such as Guinness, Dangote, Enchanteur, Mayfair Microfinance Bank Ltd, Primera Africa Finance Group and Servier
Loatsad Promomedia
Loatsad Promomedia is a company whose creative credo is, ‘the sky’s not our limit’. Recognised as the new rave in advertising companies in Nigeria, the advertising agency has built an unprecedented inventory of specialised outdoor and digital products and services ranging from giant sized mechanical billboards to LEDs to automated standalone six (6) page boards.
Some of the brand’s clients are Yudala, Stanbic Bank, Pepsi, VISA, FCMB, Coca-Cola amongst others.
Optimum Exposures Ltd
Embedded in its core is the fore-runner DNA of its parent company, Troyka Holdings. Incorporated with the Corporate Affairs Commission (CAC) and commenced business operations in 1984 as Klinsite Outdoor Services Limited.
For 36+ years, Optimum Exposures has provided innovative platforms for communicating brand messages to target audiences to achieve set objectives and business outcomes. Optimum has also recorded key recognitions and awards over the years
And these notable achievements include:
The Most Innovative Out-of-Home Company Award (Poster Award) – OAAN, Best OOH Maintenance Culture Award- (APCON), African Order of Merit in Aviation OOH Advertising by Institute for Government Research (2011), West Africa’s World Class Aviation OOH Media Consultants of the Year 2010 – awarded by Institute of Direct Marketing of Nigeria and many more.
The brand works with both local and international brands such as: Dano, Glo, MTN, Heineken, Hennessy Cognac, Johnnie Walker, Samsung, Peak, Nigerian Breweries, Nestlé’ 7Up Bottling Company and many more.
Alpha and Jam
Alpha & Jam, a full-service creative digital business solutions agency, is a leading provider of 360 degree advertising solutions in the nation’s integrated marketing communication industry. Alpha and Jam’s clientele consists of local and international brands such as Skye Bank, Unity Bank, HP, Reckitt Benckiser, Intel and Windows, among many others.
Luzo Digital Network & Media
Luzo is a world-class organisation set out to provide innovative and cost-saving out-of-home platforms and digital marketing services that create top of mind visibility for clients’ products and services.
Due to these outstanding feats, multinational companies like MTN, Diageo, Nigerian Breweries, Promasidor and MediaReach depend on them for sensitive tactful campaigns all year round.
Luzo’s list of awards on its shelf includes Most Innovative Outdoor Advertisement Company of the year 2009, by West Africa Direct Marketing Awards 1st Runner-up Outdoor Advertising Association of Nig. (OAAN), Poster Award 2010, on Street Column hoarding and many more.
Intercontinental Marketing and Communications Consortium Limited (IMCC)
Intercontinental Marketing and Communications Consortium Limited (IMCC) was formed in January 2002, as a service oriented and product based company specialising in outdoor and indoor advertising, including brand promotion. IMCC is a multi-dimensional company situated in the high-brow area of Wuse 2, Wuse District in Abuja Federal Capital Territory (F.C.T.).
With clientele cut across many blue chip companies, the list includes renowned names like Glo, Cadbury, MTN, MRS, DSTV, LG, EFCC, UBA, Coca-Cola, Paradise Real Estate and many others.
Moving Media
MOVING MEDIA began its journey 1998 with a unique idea to deliver exposure to brands in a way that will make them stand out in the minds of consumers, which they tagged, “we get you seen!”
Moving Media also enjoys a long list of world leading brands such as FirstBank, GTBank, Multilink, Dana, Woolworths, Glo, Samsung, and Park ‘n’ Shop, BlueBird, etisalat, Eko Hotel & Suites and others.
It is, however, pertinent to not that it might be easy to get caught up in OOH advancements. Therefore one strategy remains crucial in effective OOH advertising business – always concentrate on value.
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