X3M Ideas Contingent Arrives LOERIES
A three man delegation of X3M Ideas, led by the Chief Creative Officer and Managing Director ,Mr Steve Babaeko arrived South Africa for the 2017 LOERIES Creativity Week holding in the tourist City of Durban.
Steve Babaeko who is a member of 2017 LOERIES Jurors was upbeat about the chances of Nigerian agencies emerging winners in the different categories of the competitive continental contest.
He told MARKETING EDGE team at an exclusive dinner he had for the team at The Elangeni The Sun Hotel that Nigerian agencies have come of age in meeting global standards on the Creative front as some of them are no longer strangers to winning Big at creative competition.
X3M Ideas is one of the nine advertising agencies from Nigeria hoping to win laurels at the Loeries which has attracted thousands of entries from more than 20 countries in Africa and the Middle East. The other agencies are 7even Interactive, Insight Publicis, Image & Time, DDB Lagos, 02 Academy Lagos, Adeptus Nigeria, and EXP Marketing Nigeria.
Speaking earlier with MARKETING EDGE before his departure to the rainbow nation, Babaeko expressed optimism that his agency was well position to be a winner at Loeries. “We are hopeful that we will win at the Loeries this year. As you know X3M Ideas is a top advertising agency in Nigeria and we are known in Africa for winning last year’s Crystal Awards in Morocco.”
While X3M Ideas is participating at the Loeries for the very first time this year, Noah’s Ark is already a household name at the festival. Last year, the agency led by Lanre Adisa, won three awards, a Silver and two Bronze medals.
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