Global restaurant franchise, Burger King wins Cannes Lions top Marketing prize
Global restaurant chain, Burger King has clinched the 2017 creative Marketer of the year at Cannes Lion. The Cannes Lions Awards celebrate the best creative work in the world.
Burger King, American global chain of hamburger fast food restaurants has a hugely successful track record at Cannes Lions. The company has received 76 awards, including two Grands prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. The brand also took home a Titanium Grand in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’.
“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Jose Papa, managing director of Cannes Lions, in a statement. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impacts.”
Burger King’s CMO, Axel Schwan added that they were able to get to the height because of their creativity.
“Creativity is a critical factor when it comes to helping us to stand out from the pack and punch higher than our weight,” Schwan said. “This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the groundbreaking advertising campaigns we create.”
The brand is being honoured by the festival for campaigns like Proud Whopper, McWhopper Proposal, #WhoIsThe King, Whopper Freakout
“This award is a tribute to the consistently strong creative work done by the Burger King brand over time, and we look forward to celebrating it with all of our partner agencies during the Cannes Lions festival,” Fernando Machado, head of brand marketing for Burger King, in a statement said.
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