Renowned experts speak at WFA Global Marketer Week 2021
World Federation of Advertisers’ (WFA) Global Marketer Week has remotely commenced in earnest today 20 April to last through 22 April, 2021. The world-class event kick-started with breakfast sessions in the Americas, lunch sessions in EMEA and dinner sessions in the host country, Singapore.
The event, which promises to offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the Coronavirus pandemic, has a galaxy of multinational marketing, brand, communications and business experts lined up as speakers.
Amongst the executive speakers are Conny Braams, Chief Digital and Marketing Officer, Unilever; Rupen Desai, Global Chief Marketing Officer, Dole; Cheryl Goh, Group VP Marketing, Grab; MARK Pritchard, Chief Brand Officer, P&G; Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard; Jane Wakely, Lead CMO, Mar, Inc.; and Isabel Massey, Global Media Director, Marketing, Diageo among others.
The agenda for the 3-day global event include, but not limited to, Better Society, Uniting Against Hate, the Value of Better Marketing, Stepping Up for Good and Growth, Better World, Marketing and the Climate Emergency, Global CMO Planet Pledge, Adapt or Perish etc.
The third day, 22 April, will consist of a hybrid event, with a physical element taking place in Singapore, in partnership with the Singapore Tourism Board and the Singapore Economic Development Board, to which participants around the globe will be able to connect remotely.
WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA champions more effective and sustainable marketing communications.
WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.
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