Banks woo parents, students, in ‘back to school’ promos
As schools resume nationwide after a long vacation, most banks in the country have begun fresh campaigns and promos to woo parents and guardians to cultivate the habit of saving in the educational pursuit of their children and wards.
One of such banks wooing parents is FirstBank which is currently running the “The FirstBank Back to School Promo” by offering five percent (5%) discount to all its numerous customers who make payment using their FirstBank cards for back to school shopping at any school kits store in Lagos and Abuja.
Apart from that, the firm has several other products such as soft loans which would help schools owners acquire good education facilities to support their businesses as well as empower parents and guardians to send their children to school with ease.
Also, GTBank is wooing parents and students through its ‘Smart Kids’ Saving Account and the GTBank ‘Creative Writing’ contest.
In the same vein, Zenith Bank is imploring parents to open the ZECA Account for their children and teach them to cultivate the habit of saving just as the bank stated that if parents were taught to read and they loved it, they should teach their children how to save, stressing that the children would love it too.
EcoBank is not left out in the wooing business as it launched its ‘Rapid Transfer ‘Back to School’ campaign to help parents and guardians pay their wards and children school fees and other necessary expenses in a very convenient manner.
Deputy Managing Director, EcoBank Nigeria, Mr. Anthony Okanachi, who announced the campaign, said that the “Back to School Campaign” was meant to inform and enlighten parents and guardians to be aware of EcoBank Rapid Transfer platform which is reliable, fast and convenient to use.
Okanachi added that the campaign covers the firm’s customers and non-customers alike as parents and guardians stand a chance of getting rewarded.
Mr. Micheal Okeoba, a parent who operates an account with GTBank, said that he opened the ‘Smart Kids’ saving account for one of his children.
Okeoba added that he believed that most of the banks were using the back to school campaign to win more customers noting that in GTBank, parents were meant to stand as signatories to their children’s accounts until they are 18 years old.
According to him, the back to school campaign by banks was commendable as it has helped parents and guardians to save for their children and wards in their educational pursuits.
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