3 Nigerian brands stepping into the Super Bowl Playbook 2025
By Seun Johnson
Since January 15, 1967, when the first match was played in front of a star-studded Hollywood crowd at Los Angeles Coliseum and 65 million TV audience, Super Bowl has remained at the pinnacle of sports entertainment, drawing millions of viewers across the world.
Much like the game itself, its commercials have ascended to legendary status, offering brands a rare and electrifying chance to mesmerize audiences on a global stage.
As hundreds of brands worldwide battle for consumer attention during the championship, three brands with national appeal will claim coveted commercial spots when the Kansas City Chiefs clash with the Philadelphia Eagles this Super Bowl Sunday.
These brands are not just breaking into the Super Bowl Playbook; they are also rewriting the narrative of African brands on the global stage.
Among the brands landing a coveted spot on the waitlist is Budweiser from AB InBev. As part of a six-pack lineup, Budweiser will be one of six beers making a splash across six commercial slots.
The 98-second spot which was released Monday morning on social media features one of the brewer’s youngest Clydesdale stars, a foal born at its Warm Springs Ranch in mid-Missouri. It is the first time a Clydesdale foal has taken a starring role in a Super Bowl ad since 2013’s “Brotherhood.”
Nestle is another key player in this movement with the launch of its first ever Super Bowl advert. According to a statement recently made available by the company, Nestle launched its new Butterfinger Peanut Butter Cups during a 30-second TV commercial broadcast for the first time at the Super Bowl on Sunday.
The commercial will make its Super Bowl debut on Sunday with ‘Foam Diva,’ a playful ad starring American hip-hop icon, Shania Twain.
Also, Mountain Dew, a product of PepsiCo will be taking the centre stage at the Super Bowl Sunday with Baja Blast campaign. In 2024, the brand celebrated the 20th anniversary of Baja Blast with a year-long celebration which included a Super Bowl commercial starring Becky G and the Mountain Dude.
The entrance of these brands into the Super Bowl marketing playbook is not a coincidence, it is a strategic response to the growing influence of their products in global culture and business.
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