18 countries compete for creative awards in Loeries

No fewer than 18 countries from Africa and the Middle East entered about 3000 entries for this year’s Loeries Creative Awards.

This disclosure was made last night by the Chief Executive Officer of Loeries Awards Company Mr Andrew Human while welcoming delegates to the award ceremony which commenced last night at ICC, Durban, South Africa.

He stated that this year’s event was more unique because of the inclusion of students’ category which is aimed at grooming future leaders for the industry. Specifically he commended Facebook for its partnership in supporting the Student Creative Futures Scholarship as a way of building and optimizing the creative potentials of the African youths.

Nigeria’s leading advertising training institution, O2 Academy is one of the front runners for the Student Creative Futures Scholarship. The academy was nominated as a finalists in the Academy category, as three of its entries made it into the final list of the awards.

Also, as part of Facebook’s partnership with Loeries, the social media giant held an Instagram Hack initiative which featured 40 of South Africa’s top advertising students, who will be challenged to use mobile in quick creative ways to connect with passions via Instagram.

The students were later challenged to create “stories advert” which was then judged by a panel of experts including Facebook’s Creative Shop, Durban Tourism and the Facebook EMEA Director of Marketing.


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