Winners emerge at the Malta Guinness Maltavator Challenge Season 2 Grand Finale
The Grand Finale of the Season 2 of the Malta Guinness Maltavator Challenge rounded off in Lagos recently with six contestants emerging winners. All six of them will fly Nigeria’s flag at the Maltavator Challenge Pan African TV show.
The winners are Melvin Enoch (Lagos), Leo Obienyi (Abuja), Abdullahi Azabo Ibrahim (Abuja), Ogechukwu Eudora (Lagos), Michael Ehiene (Abuja) and Otobong Idoresit (Lagos), The Nigerian contingent will compete with other contestants from Ghana, Cameroon, Cote d ivoire and Ethiopia for a grand prize of $20 000.
In other to emerge winners, the contestants were tested through different obstacle courses to ascertain their agility, strength, physical and mental abilities.
Commenting on the contest, Senior Brand Manager, Malta Guinness, Ifeoma Agu, said the contestants showed that they have the mental and physical capabilities to be Maltavators.
“In terms of bringing memory structures to consumers lives, these kind of experiential go a long way to rather than just say Malta Guinness is a brand that nourishes you or give you vitality or vitamins, it actually helps you to endure because they engage in physical and mental abilities that help one appreciate what this brand is all about and of course, they are fueled in Malta Guinness while at it.
“This is such an exciting time for Malta Guinness in Nigeria. We don’t just say we care about our consumers, we show them by fuelling their greatness with exciting platforms such as this to demonstrate the brand’s purpose, which is to fuel the can-do spirit of Nigerians.
“The Maltavator challenge brings to life our brand purpose of fuelling the greatness of Nigerians and there is no better way of showing this than pitching this greatness alongside contestants from other countries.
“Malta Guinness is perhaps the only malt drink that can create this bold platform because we are 13 countries across Africa, fuelling the greatness of Africans as they turn the Malta Guinness into greatness.”
Continuing, she said, in terms of scale, in the first season, we only went to three locations, Lagos, Enugu and Benin and we saw a lot of people in different states clamouring for them to experience this wonderful experiential. Here we went to five cities including Abuja and Ibadan and of course as we continue to grow and expand, we also are expanding into more territories to bring this experiential to live,” She said.
The Winner of the Maltavator Challenge will walk away with a grand prize of Twenty Thousand Dollars ($20,000), while everyone else as brand ambassadors will win goodie bags, cash prizes and an experience to remember. Malta Guinness which is high in energy-giving vitamins B1, B2, B3, and B6 will be on hand at each event to fuel the contestants with energy, goodness, and vitality so that they can give it their best shot.
RECOMMENDED ARTICLES
Comment
No comments found.