TVC Partners InfoWARE for Better Business Coverage
Nigeria’s leading broadcasting brand, Television Continental has entered into a strategic partnership with InfoWARE, a business software and technology company. Ths alligns is expected to deepen TVC’s media coverage of the business environment.
According to the broadcasting company, the partnership, which was sealed Thursday, will enable TVC be the first to broadcast live market data with an extensive coverage of the Nigerian Stock Exchange (NSE), National Association of Securities Dealers (NASD), Alternative Securities Market (ASeM) and other African Markets. The service will be launched with two programmes; Business Zone and Business Nigeria which are currently running on the broadcast station.
Speaking on the partnership, TVC’s Interim CEO, Lindsey Oliver, said TVC will now use InfoWARE Market Data Terminal (IMDT) to broadcast live market data on TVC News and TVC News Nigeria and will feature real time market data for commodities such as Gold, Crude oil and others.
She stated that the deal is a testament of TVC’s commitment to broadening its reach and provide the best in terms of business reports on stock market, finance and investment across the Nigerian and the African business market.
According to her, ‘‘This partnership with InfoWARE Limited will afford our viewers the best in terms of business analysis and reports across all markets within Nigeria and Africa. It will provide up to five years price analysis, in depth Naira evaluation against International and other African currencies, visually appealing graphs and charts fit for TV presentation, comparison among different stock performances, in-built instant messaging/chat tool for seamless communication with colleagues and other professionals.’’
CEO, InfoWARE Limited, Uwa Agbonile added that the partnership will further promote transparency, price discovery and integrity of Nigeria’s Capital Market via two business programmes on the broadcast station.
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