Top 10 popular Quick Service Restaurants in Nigeria
By Abimbola Mohammed
Fast food restaurant, also known as a Quick Service Restaurant (QSR) is a type of restaurant that serves fast food cuisine and has minimal table service. The food served at fast food restaurants is typically part of a “meat-sweet diet”, offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided.
According to Association of Fast Food Confectioners of Nigeria (AFFCON), an umbrella body of Quick Service Restaurants (QSR) in Nigeria, in 2016, food industry was estimated to worth over a trillion naira, with the fast food segment gulping over N250 billion, with expectation of increasing in the future. In 2018, the fast food industry was worth an estimated $570 billion globally. But the pandemic and lockdown that posed a huge threat to the operations and profitability of all business sectors in the world in the last 22 months, contributed largely to shortage of labour for agricultural production in Nigeria.
Despite that, the food industry is still one of the best performing industries in Nigeria. The QSR sector is still striving well as the pandemic also created more business opportunities in the e-commerce business. Fast delivery channels are opened with the use of dispatch riders to deliver packaged food within minutes of order.
MARKETING EDGE survey reveals the following top ten Nigeria’s QSR chains that consumers prefer to patronize, based on the quality of service they offer.
Testee Fried Chicken (TFC): The incorporation of the De Tastee Fried Chicken Limited (TFC) was predated by the establishment of Tastee Pot Limited (TPL) in 1989. TPL is an outdoor catering outfit, delivering premium services to distinguished and discerning clientele. TFC came into being with the commissioning of its first outlet on January 5, 1996 at 61 Adeniran Ogunsanya Street, Surulere, Lagos State.
The coming on stream of TFC undoubtedly revolutionized the concept of fast food business in Nigeria and quickly became the reference point among the Quick Service Restaurants in Nigeria, particularly in its style of excellent service delivery and welcoming environment which has been sustained over the years. Currently, there are fourteen (14) TFC outlets (and still counting) spread across the metropolis of Lagos serving an array of delicious meals and snacks.
The company places high premium on providing consistently healthy and good quality food, excellent service in a serene and hygienic environment to meet and surpass our valued customers’ expectations while conforming to statutory and regulatory requirements.
Domino’s: Domino’s Pizza, Inc. is an American multinational pizza restaurant chain founded in 1960 and led by CEO Richard Allison. It franchise Eat’N’Go was launched in Nigeria in 2012 with unwavering commitment and mission to bring with them the very best in food and beverages. With resilience and focus, it has continued to deliver on this promise by successfully rolling out globally recognised brands like Cold Stone Creamery and Domino’s Pizza across Africa. The brand has established its presence as a master deliverer of high-quality food and services.
Recently, Eat’N’Go has achieved a great feat and milestone with the opening of over 150 stores in Africa. These new locations for Domino’s Pizza and Cold Stone Creamery cut across various cities in Nigeria and other countries in Africa.
The brand has also made forays into the East African market through the successful acquisition of the franchisee which has started operating Cold Stone Creamery and Domino’s Pizza in Kenya. This acquisition will see Eat’N’Go Limited become the largest Domino’s pizza and Cold Stone Creamery Master Franchisee in Africa with operations in Nigeria and Kenya. With this acquisition, Eat’N’Go has commenced the journey of becoming a Pan African company. With a total number of 147 outlets across Africa and a projection to reach 180 stores by the end of 2021, this destination is just a matter of time.
Chicken republic: Chicken Republic is a Nigerian brand, established in 2004 and has presence in over 129 locations across Nigeria and Ghana with plans to operate 430 restaurants by the end of 2024.
Its vision is to be the most loved quick service restaurant brand in West Africa and also has about 100 outlets in Nigeria and Ghana. This restaurant chain specializes in chicken dishes, fried chicken. Chicken republic has over 26 locations in Lagos State, and over 70 locations countrywide. Chicken Republic is proudly owned by Food Concepts Plc.
Kentucky Fried Chicken (KFC): KFC is an American fast food restaurant specialized in fried chicken, it was established in 1930 by Colonel Harland Sanders in a roadside hotel and Café in Corbin, Kentucky.
KFC was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico and Jamaica by the mid-1960s however, in 1987 it became the first Western restaurant chain to open in China.
It is the world’s second-largest restaurant chain (as measured by sales) after McDonald’s, with 22,621 locations globally in 150 countries as of December 2019.
KFC restaurants have presence in more than 125 countries and territories with over 41,000 outlets.
Tantalizers: Tantalizers is one the leading Nigerian fast food restaurant chain. It was established in 1997 in Festac Town, Lagos and has expanded to key cities in Nigeria like Ibadan, Abuja, and Port Harcourt.
As a key player in the Quick Service Restaurant (QSR), Tantalizers offers a wide array of quality product offerings for Eat-in and Take-away. This includes our sumptuous oven baked pastries like Meat pie, Chicken Pie, Tanta rolls, Beef rolls, etc. We also provide different types of choice continental meals like Chips (Fries), Fried rice, Coconut rice, Chicken (different types), Fishes (Spicy, “In-sauce”, Fillet etc).
Sweet Sensation: Sweet Sensation, based in Lagos State, is also one of most popular fast-food restaurants in Lagos Nigeria. It was founded by Lady Kehinde Kamson, an entrepreneur, business leader, and philanthropist in 1994.
The Place: The Place is a proudly Nigerian company, operating in the hospitality sectors of the Nigerian economy. The brand is one of the business units operated by Smackers Ltd and has operational presence via multiple outlets, across different states in Nigeria. It started operation in 2016 in Isaac John GRA, Ikeja Lagos.
The restaurant operations also span different aspects of the hospitality sector which includes Restaurants, Clubs, Lounges and Hotels.
Its goal is to be the most sought after experience within the QSR sector.
Mama Cass: Mama Cass Restaurant was established in 1983 as an ala-carte eating place to meet with the increasing demand for specialized food and catering services in Nigeria.
In 1996, she became a Limited Liability Company (RC287, 229) and in the year 2006 metamorphosed into a quick service restaurant to meet the growing demand for a fast food type of service.
Mama Cass specializes in home-cooked traditional African and foreign cuisines, as well as specialty items such as Oven Fresh pastries and Jaydens Sliced Bread.
It is a high growth venture which has outgrown the initial business status, having birthed two new companies, namely Jayden Food and confectionery and Premier Chef, with the latter taking care of the emerging trend of Corporate and Social Events.
Mega Chicken: Mega Chicken Restaurants Limited is a customer focused food services company established in 2008, we have since attained a front-line position in the highly competitive restaurant’s service industry.
Mega Chicken Restaurants is a 5-star restaurant that produces first-class cuisines by international and local best Chefs of very high repute in the food and catering industry.
Mr. Bigg’s: Mr. Bigg’s is the largest retail food business in West Africa with over 131 restaurants in about 40 cities in Nigeria and Ghana. Mr. Bigg’s Quick Service Restaurant business is a Division of UACN Plc founded in August 1986. Mr Bigg’s Quick Service Restaurant business is a Division of UACN Plc founded in August.
In 1973, these shops were rebranded as Kingsway Rendezvous, which became Mr. Bigg’s in 1986. The chain saw rapid expansion after becoming one of the first Nigerian companies to sell franchises to investors. In 2013, Famous Brands, South Africa, bought a 49% stake in the chain.
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