Titilola Adedeji named Outstanding Corporate Amazon of the Decade
By Felicia Nwosu
The quintessential Amazon behind the Amber Energy drink brand, Ms. Titilola Adedeji, has demonstrated that excellence is doing ordinary things extraordinarily well, by emerging as Outstanding Corporate Amazon of the Decade at the just concluded MARKETING EDGE Brands & Advertising Awards of Excellence, held recently in Lagos.
According to the Nigeria’s foremost brand-focused marketing and advertising publication, the personality award category of Outstanding Corporate Amazon of the Decade was in recognition of her remarkable and outstanding entrepreneurial skills, and for supporting SMEs through the Empowerment Program set up to provide Nigerians the opportunity to own and grow their businesses through soft loans and business support initiatives.
Presenting the award to the General Manager at her office, as she was unavoidably absent during the award ceremony, were the MEDIA EDGE team, including Mrs. Mojisola Matesun, Account Director, Oyindamola Are, Project Manager, Ahmed Abdulkareem, Project Manager, and Mayowa Fapohunda, Project Executive.
The delectable entrepreneur was delighted as she received the award presented to her by the team, while expressing her appreciation to the organisers and her team for their support to the growth of the Amber Energy Drink Limited.
The Amber Amazon said: “I am very happy; I didn’t expect it, so I am thankful. It shows we are doing something right, and all these recognitions will spur us to do more and to ensure we serve our consumers better. The fact that the brand itself, Amber won Outstanding Energy Drink Brand of the Year and its recognition by the Governor of the state, have shown the quality of what the brand stands for. For us, it is an inspiration to continue doing our marketing and breaking new frontiers. We have to leverage on the fact that people are now recognizing who we are.”
Commending the organisers, Ms. Adedeji said: “MARKETING EDGE, having been there for a long time now, have been able to weather the storms. For me, the award is coming from a credible source and so they are doing something right and we all appreciate them for that.”
- Lola Adedeji is a product of Ivy League schools. She is responsible for developing strategic direction and building equity for the Amber Energy Drink Limited flagship brand since its launch in 2020. She is passionate about administrative projects and strategies that deliver solutions, growth and projections for the Amber brand in the competitive energy drink market.
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