PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)

TikTok launches Q&A feature for users

China-based video sharing  platform, TikTok has officially rolled out Question & Answer(Q&A) feature for its users. The feature which was first spotted in January,  lets users label comments as questions, simplifying the process for creators to identify and answer queries.

To use the new feature, users are expected to simply tap the Q&A button (a square speech box around a question mark) in a comment field or submit questions directly through the link on their favorite user’s profile page. Creators can then choose to respond in a new video or with a written reply.

“On TikTok, one video can cascade into continuous learning and discovery,” according to a company blog post. “When you upload a video or go live, it’s only the beginning of spirited conversations that soon spill over into comment threads and lively stream chats.”

Similar to the existing “reply to comments with video” option, users can now personally respond to audience questions. There is no limit to the number of queries one user can receive, although they are obviously not obligated to answer any. All Q&As are aggregated and stored in a separate page, allowing people to browse earlier sessions and submit new inquiries. The feature is also available in livestreams, giving producers the ability to quickly see requests in a separate panel.

“Questions and answers are a big part of conversations on TikTok,” the social network said. “Viewers ask questions to learn more about a creator and dive deeper into content, and creators answer audience questions to connect directly with their communities.”

The new feature, which initially opened only to public Creator Accounts with more than 10,000 followers, is now free for anyone with a Creator Account (make the switch via “Manage account”). Users must opt in to the function from the app’s settings: Privacy page > Creator > Q&A > “Turn on Q&A.”

Question-and-answer sessions are increasingly popular across social media, particularly on Instagram Stories and Snapchat-integrated YOLO. “We’re excited to see how Q&A empowers conversations and connection on TikTok, bringing our community closer together and inspiring new creativity,” the company said.

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