Thorpe expresses concern over industry values, challenges at 70th birthday
By Felicia Nwosu
Industry icon Dr. George Thorpe, founder of MediaReach Omd Nigeria and other group of companies, has expressed deep concern about the prevailing crisis of values within the industry. Speaking with MARKETING EDGE, during the celebration of his 70th birthday, Dr. Thorpe highlighted the urgent need for integrity, transparency, and a commitment to continuous improvement among industry professionals.
Citing the importance of formal training and mentorship in fostering talent, the seasoned professional criticized the current lack of substance in the new generation of marketers. He lamented the broader issue of quackery and dishonesty affecting not just the marketing industry but Nigeria as a whole.
“There’s a lot of new generation razzmatazz. When you puncture it, you find out whether there’s substance. There’s a bit of a struggle. There’s too much lying, too much ducking and diving. Rather than being straight and physical, it has its consequences.”
To address these challenges, he advocated for three core values: integrity, a sense of urgency, and continuous improvement. He urged industry professionals to embrace integrity by ensuring that their words align with their actions. “If you say yes, it’s yes. If you say no, it’s no. If you don’t know, you say you don’t know,” he asserted.
Moreover, the septuagenarian underscored the urgency for change in Nigeria, warning that the country is “falling behind” in various aspects of human endeavor. He encouraged his peers to recognise the pressing need for progress and innovation.
The life achiever called for a culture of continuous improvement, challenging individuals to ask themselves daily how they could perform better than the previous day.
While addressing attendees, the legend of BTL conveyed his happiness at reaching this milestone but noted that the past year had been challenging. He emphasised that the celebration represented a life well spent and a commitment to doing more for his family, friends, and community.
As industry luminaries gathered to celebrate his life and contributions, Dr. Thorpe’s reflections served as a call to action for industry players to prioritise values that foster genuine growth and integrity in Nigeria’s marketing landscape.
RECOMMENDED ARTICLES
Comment
No comments found.