Taiwo Balogun: Seasoned marketing professional making waves in media and PR”

Taiwo Balogun is a seasoned marketing communications professional with extensive expertise in media/public relations, product marketing, and project management. Known for her passion and drive, Taiwo excels in creating and executing integrated campaigns that spur innovation and drive growth for both established corporations and startups.

With a proven track record of delivering tangible brand impact and bottom-line results, she employs strategic planning and effective communication to achieve success.

Throughout her distinguished career, Taiwo has formed collaborative partnerships with industry leaders to orchestrate campaigns for tech companies and lifestyle brands like Hayat Kimya, Lagos Fashion Week, UPDC, and Shea Moisture. Notably, her contributions to the Shea On The Beach campaign earned her team a Certificate of Excellence at the SABRE Awards Africa and an Honorable Mention at the Global Content Marketing Awards.

Taiwo’s skill set includes digital marketing, people management, experiential marketing, corporate branding, strategy development, client relations, and project management. She also excels in writing/editing, product marketing, and efficiently managing the launch of new products/services and content. A results-oriented professional, Taiwo is distinguished by her ability to foster team cohesion, deliver impactful communication, and inspire motivation while maintaining the highest standards of excellence. Currently, she serves as a Marketing Manager at fintech company Budpay and operates as a Freelancer PR Consultant with tbhcoms, where she handles PR for Lagos Cocktail Week.