Tag: Warc

Marketers prepare for 2025 with steady budgets amidst rising confidence

By Felicia  Nwosu As the global economy continues to influence strategic decisions,...

Global ad spend to surpass $1 trillion in 2024

By Felicia Nwosu Global advertising spend is projected to surpass $1 trillion...

Top marketing executives named jury chairs for 2025 WARC Awards

By Oluwaseyi Lawal Senior marketing leaders from Budweiser, McDonald's,...

Earned Media emerges as key to cultural relevance, creative success

By Oluwaseyi Lawal A newly released white paper by WARC Advisory and global...

UK advertising spend reached £9.2 billion in Q1 2024

...£9.7bn forecast for Q2 following Men’s Euros and snap General Election, with...

LIONS and WARC unveil Creative Impact Content Stream

LIONS, the global benchmark for creativity, and WARC, the authority on marketing...

Global e-commerce sales in health, personal care to hit $358.4bn

By Zion Rufus   E-commerce sales in health, beauty & personal care...

Warc releases the 2020 Effective Social Strategy Report

Warc has now released the 2020 Effective Social Strategy Report, featuring insights...

Cannes Lions releases first Lions Creativity Report of the Decade across the global industry

Cannes Lions has released the first Lions Creativity Report of the Decade to recognise...

Global advertising spend to fall by 8.1% ($49.6bn) to $563bn this year, says Warc

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led...

Marketing Edge Magazine © 2024 / All Rights Reserved