Warc

Advertising in 2025: How global leaders are shaping the year’s spend trajectory

Global advertising entered 2025 with unprecedented scale and sharper focus. With...

WARC coalition charts new path to unite brand growth with performance marketing

WARC, in partnership with Analytic Partners, BERA.ai, Prophet, and System1, has released...

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time, one...

Pernod Ricard Nigeria leads the charge against alcohol counterfeiting, champions responsible drinking and sustainability

Pernod Ricard Nigeria, the local arm of the global spirits giant Pernod Ricard, has...

Industry applauds GLG Communications for elevating PR excellence

In a city where stories shape reputations and vision drives industries forward, GLG...

Marketers urged to speak CFO’s language to win bigger budgets, says WARC report

A new guide by WARC has highlighted a persistent gap between marketing departments...

Evolving Brand Trust: Generational Differences Influence Consumer Confidence in the Digital Age

As the world evolves, so does consumers' trust in various brands. Brand trust varies...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

New York Festivals Advertising Awards (NYFA) announces 2025 award-winners

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. With...

Democracy must deliver for all, President Tinubu reassures Nigerians

President Bola Ahmed Tinubu has reaffirmed that democracy in Nigeria must translate...