Tag: Sponsorship

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

Winner emerges in FirstBank sponsored National Company of the Year competition

Taidob College, Abeokuta, emerged winners in the National Company of the Year (NCOY)...

FirstBank Lagos amateur open golf championship achieves global recognition, gets listed on the WAGR

Nigeria’s premier and leading financial services provider, First Bank of Nigeria...

Amstel Malta supports Sound Sultan’s “Jungle Story 2”

In celebration of his 19th year as a performer, Sound Sultan will be delivering a...

La Casera sponsors 2019 Udiroko Festival

La Casera, a soft drink in PET bottle, has partnered the people of Ado Ekiti, to...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

Top 5 ways to market your event on a shoestring

When it comes to pulling off a successful event, it goes without saying that you...

Making the marketing case for sport sponsorship

As traditional marketing limps, I have been thinking a lot about the challenges facing...