sales

SAB set to contest constitutionality of alcohol sales re-ban in court

Following the re-ban of the sales, production and distribution of alcohol in South...

Guinness rewards its trade partners in Lagos, Port Harcourt and Abuja

In fulfilment of the promise to honour some of its key distributors, retailers and...

3 Reasons marketing is the new sales

Sales have long been regarded as the driving force of business— as they should,...

Guinness Nigeria hunts for product distributors

Guinness Nigeria Plc, a member company of the Diageo Group and top manufacturer of...

Coca-Cola flags off EPL National Consumer Promotion

Carbonated soft drinks industry giant, Coca‑Cola has rolled out a mouthwatering...

Victor Oritedi exits Flour Mills as Sales Head

Victor Oritedi, Head of Sales at Flour Mills of Nigeria Plc, has announced his exit...

Why brands intensify awareness campaigns for festive season’s sales

Financial brands appear to be gaining the upper hand as brands and products in the...

Unilever misses 2019 sales target, cites tough conditions in West Africa and slowdown in south Asia

Unilever Plc has announced it will miss its 2019 expected sales target as the company’s...

The power of brand activations

Brand activations have the potential to deliver realistically if an effective strategic...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...