Tag: PwC

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

Leadership shift at IPG Mediabrands signals Strategic overhaul as Andrea Suarez steps away

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close,...

Global surge in AI digital assistant adoption signals new era of intelligent customer engagement

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby...

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again,...

2025 Ojude Oba car winner pays tribute to Adenuga, Glo

One of the winners of a brand new car from Glo, the major sponsor of the Ojude Oba...

The rise and rise of Labubu as a viral trendsetter

In a digital age where impulse, identity, and algorithmic marketing fuse into a seamless...

Why Nigeria’s ad industry must safeguard its intellectual property

Nigeria's Ad industry must safeguard its intellectual property especially at a time...

MarketingWeek’s Festival of Marketing unveils 5 stages for ambitious marketers

The Festival of Marketing, in partnership with Marketing Week, will return with a...

Less than 5% of global ad spend goes into video game industry – Dentsu Report

‎Dentsu’s 2025 Gaming Trends Report reveals that advertisers invest less than...

Inside the pulse of experiential marketing: a brandlife limited story

As a social media manager, the weekend was the best time to explore the worldwide...