Public Relations

‘Winning with Strategic Communications’ set to bridge the gap between theory, practice

Top-performing Global Business Communications Strategist and Thought Leader, Godfrey...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

Israel Obatunde to Speak at African Beauty Summit Awards in UK

Israel Obatunde, Chief Executive Officer of Ideas Origin Media (IOM), has been announced...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

DEMILADE OLAOSUN: A legal star shaping Nigeria’s Advertising industry

With the rise of new technologies and new media trends, entertainment law all over...

John E. Ehiguese MBA, MNIPR, FAPRA, arpa exemplary in professionalism and entrepreneurship

John E. Ehiguese (popularly known as JE) is the Founder/CEO of Mediacraft Associates,...

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for three...

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on the timeline,...