Performance marketing

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time, one...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more constrained....

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were views,...

A call for smarter investment, not less

"Get more done with less." This phrase, once a symbol of ingenuity and efficiency,...

Less isn’t more, it’s just unsustainable

As a rallying cry, “doing more with less” was once a popular slogan, indicating...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...