Performance marketing

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform into...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

WPP integrates Google Earth AI to bridge gap between digital behaviour and physical reality

WPP has taken a significant step in redefining how brands understand consumers, becoming...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took what...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of contemporary...