Tag: OOH

Eyeconic Media Limited brings Schweppes to life in new campaign

By Felicia Nwosu Today, Nigeria advertising industry, OOH especially, is taking...

OAAN set to hold webinar series

By Felicia Nwosu As many organisations continue to grapple with COVID-19 pandemic...

OOH practitioners envisage positive business outlook for last quarter

By Felicia Nwosu For many organisations across the globe, the devastating impact...

Marketing is not rocket science, but data-driven – Osamede Uwubanmwen

By Felicia Nwosu Osamede Uwubanmwen, the General Manager, Biogenerics Nigeria...

LASAA should protect OOH investments – MIPAN president

By Felicia Nwosu Femi Adelusi, President of Media Independent Practitioners Association...

Advertising experts push for new rules of engagement with LASAA

By Felicia Nwosu In the quest to achieve progress and mutual beneficial collaboration...

River State Regulatory agency lauds LASAA for revolutionary innovations

By Oghale Mafuru Lagos State Signage and Advertisement Agency (LASAA) has been...

Exhibitors leverage LASAA 2021 conference for strategic brand positioning

By Felicia Nwosu It was an aesthetic display at the OOH Advertising conference...

JCDecaux launches its global data offering, JCDecaux Data Solutions

JCDecaux SA, the number one outdoor advertising company worldwide, has announced...

Place of picture-taking in driving growth for the OOH industry

By Kingsley Onwukaeme “With the right picture, even the worst of billboards can...