OOH

Ibraheem wins Outstanding Mobile OOH advertising personality of the Year at EDGE Awards 2025

At the esteemed EDGE Awards 2025, a night devoted to recognising innovators in the...

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

A roar returns to Lagos as Optimum Exposures prepares to unleash ‘The Lion’

Something monumental is stirring in the heart of Lagos. A familiar landmark, long...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

Out-of-Home has an edge over other traditional advertising mediums in digital age – Ashaolu

Mr Lanre Ashaolu is the Managing Director of Four Pulley Limited, a.k.a FPL Media,...

W Group launches global first real-time AI programmatic DOOH platform

W Group Holding transformed the advertising landscape this week in Dubai, launching...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Reminiscing over days of Nigeria’s political marketing billboard boom

For decades, political seasons in Nigeria have served as a golden opportunity for...

Nwabuisi weighs in on evolution, future of OOH in Nigeria

By Felicia Nwosu Anthony Nwabuisi, General Manager and Head of Business at Optimum...