Tag: OOH

OOH advertising revenue hits $2.04 billion in Q3

Out of Home (OOH) advertising revenue has reached $2.04 billion in the third...

OAAN backs bill for chartered body in OOH media

By Felicia Nwosu The Out-of-Home Advertising Association of Nigeria (OAAN) has...

We want to deepen our identity within IMC ecosystem – Akinsiku

By Felicia Nwosu Sola Akinsiku, President of the Out-of-Home Advertising Association...

World Out-of-Home group projects market size growth of $36 billion

By Felicia Nwosu After an exhaustive review of the global out- of-home advertising...

Leveraging OOH media to boost tourism marketing

By Felicia Nwosu Tourism, no doubt, remains one of the most important industries...

WOO estimates global OOH revenues to exceed $40bn

By Felicia Nwosu A survey conducted by the World Out of Home Organizations...

OAAN’s problem is self-inflicted – Omisore

By Felicia Nwosu As the dialogue for a more cordial relationship and amicable...

WOHAN holds inaugural meeting, unveils logo

By Felicia Nwosu Women in Out-of-Home Advertising in Nigeria (WOHAN),...

Oke calls for paradigm shift, equitable industry

By Felicia Nwosu Bunmi Oke, CEO/ Lead Consultant, Ladybird Advertising...

Spirit brands tussle over market share on billboards

 By Felicia Nwosu To align with the unprecedented change in consumers’ consumption...