media buying

Global media buying agencies’ market share to grow $79bn in 2023 – report

By Abimbola Mohammed ReportLinker, an award winning marketing research solution,...

MIPAN set to hold BOS 2023

By Abimbola Mohammed Media Independent Practitioners Association of Nigeria (MIPAN),...

Nigerian agencies are tech-ready to service brands – Experts

By Abimbola Mohammed As technology continues to evolve so also are brands doing...

MIPAN 2022 Patron’s Day holds amid glamour

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

Investments in brands, 2023 election campaigns will drive growth this year – Adelusi

By Abimbola Mohammed Media expert Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

DStv, MIPAN hold annual workshop on data, content & platform

By Abimbola Mohammed DStv Media Sale (DMS) and Media Independent Practitioners'...

SBI Media partners Stagwell, transforms into SBI Stagwell

To foster creativity, adopt a more permanent and global hybrid work structure, Nigeria’s...

Most of our members fulfill their financial obligation – MIPAN

By Abimbola Mohammed The Media Independent Practitioner Association of Nigeria...

OMD grabs Stada pharmaceuticals, consolidates EMEA media duties

OMD, a global media buying and planning agency, has been appointed by Global Pharma...

Media advertising review of top companies gross N50 billion in 2021

Feelers emanating from the Nigerian Marketing and advertising eco-system have revealed...