Tag: media

LinkedIn taps Publicis for $97 million global media account

By Felicia Nwosu LinkedIn has awarded its global media account to Publicis following...

Rise of digital media is transforming advertising – Gomes

By Khairat Asokomhe Following the turns in the advertising world, digital media...

Celebrating Yinka Adebayo: A Driving Force in Nigerian Media at 55

By Felicia Nwosu The Nigerian media industry  was agog with excitement as it...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...

News Central appoints Egabor-Afolahan as Director of Commercial and Communications

By Ralph Tathagata News Central TV has appointed Rosemary Egabor-Afolahan as its...

Newspaper ads market to hit $27.94m in 2025 amid declining growth rate

By Seun Johnson The newspaper advertising market in Nigeria is projected to reach...

PHD Nigeria shares insights on trends that will shape media industry in

By Abimbola Mohammed As the Nigerian economy continues to recover, with the International...

Expanding retail media measurement for multi-channel success

By Felicia Nwosu   As the retail media landscape continues to evolve,...

Media takes center stage as growth catalyst in marketing strategies

By Felicia Nwosu Findings from the latest CMO Navigator Report, based on insights...

Kimberly-Clark global media, creative assignments up for review

By Abimbola Mohammed  CPG Kimberly-Clark, the global maker of Huggies, Kleenex,...