Tag: media

Expanding retail media measurement for multi-channel success

4 minutes read |
Published 3 weeks ago

By Felicia Nwosu As the retail media landscape continues to evolve,...

Media takes center stage as growth catalyst in marketing strategies

2 minutes read |
Published 4 weeks ago

By Felicia Nwosu Findings from the latest CMO Navigator Report, based on insights...

Kimberly-Clark global media, creative assignments up for review

1 minute read |
Published 2 months ago

By Abimbola Mohammed CPG Kimberly-Clark, the global maker of Huggies, Kleenex,...

Media leaders discuss survival strategies at Jakande Memorial Lecture

4 minutes read |
Published 5 months ago

By Seun Johnson Media entrepreneurs, scholars and stakeholders in the pen-pushing...

Nigeria media space grapples with dwindling ad revenue, regulatory scrutiny – Report

5 minutes read |
Published 6 months ago

By Ralph Tathagata Reuters Institute Digital News Report 2024 has revealed that...

Meta dominates top global social media advertising spend

2 minutes read |
Published 8 months ago

By Ibidunni Banjoko Social media has solidified its position as the leading media...

Newspaper advertising market to reach US$33.35bn this year

2 minutes read |
Published 10 months ago

By Ibidunni Banjoko The global landscape of newspaper advertising is undergoing...

Marketing week Awards 2024 opens for entries

2 minutes read |
Published 10 months ago

By Oluwaseyi Lawal The Marketing Week Awards 2024 is open to receive entries...

SMC set to run Executive Programme in Advertising

2 minutes read |
Published 11 months ago

By Seun Johnson The School of Media and Communication (SMC) has concluded...

MARKETING EDGE editorial on Ad Age’s latest introduction of 2023 Marketers of The Year

4 minutes read |
Published 1 year ago

There is a new media phenomenon that is changing the face of journalism. It appears...

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